Sample of Mobisode (Source:Google)The world barely unwind for a little while to take pleasure in the contemporary condition but rather kept on improving and innovating the recent entire stuff into a better tomorrow. It seems that innovation have certainly plays a very crucial role in the technology industry. This is due to the fact that we are now able to entertain ourselves anytime anywhere with the latest mobisodes that are portrayed in mobile phones. Consequently, the issue now is that will the mobisodes taking up the television limelight?
According to BBC News (2008), seasonal movies that consumes more than an hour normally are illustrated in big screens like television rather than mobile phone as it is very hard for the audience to concentrate Jack Bauer with his mission on such a small screen all day, it may make their lovely eyes suffered. Furthermore, the long usage of the mobile phone to watch movies will reduce the lifespan of the battery although the demand for the mobisodes is increasingly significant (Bughin, 2005).
The consumer today are utilizing their mobile phone as if it is their “personal assistant” that includes “photographer”, “entertainer” and so forth making it a trend for big companies like Vodafone to actually snatching the opportunity in offering 1 minute mobisodes in collaboration with Fox Entertainment Group such the mobisode namely 24 (USAToday, 2004).
Multimodality are illustrated through the mobisodes as they have portrayed the temporal composition of television (Kress and Van Leeuwan, 2006, p13) which is supported by Walsh (2006, p.24) who alwaysmaintains about the paradigm shift when we are being bombarded by multimodal text.
In a nutshell, mobisodes are the trend that are rising and willl eventually become one of the main activities during free time. This is true as South Korean can watch the mobisodes up to 90 minutes per day (BBC News, 2008)which certainly prove to us the potential of this mobisodes as an entertainment tool.
References:
BBC News 2008, 'Future of TV:The Production Company', viewed on 12th June 2008 <http://news.bbc.co.uk/2/hi/entertainment/6143350.stm>
Jacques Bughin, 2005, “Mobile broadcasting: red herring or big fish?”viewed 12th June 2008 < http://www.re-thinkingtv.com/downloadessay/1>
Kress & Van Leeuwen 2006, 'Multimodal Discourse: The Modes and Media of Contemporary Communication',John Benjamins Publishing Company, U.S.A.
According to BBC News (2008), seasonal movies that consumes more than an hour normally are illustrated in big screens like television rather than mobile phone as it is very hard for the audience to concentrate Jack Bauer with his mission on such a small screen all day, it may make their lovely eyes suffered. Furthermore, the long usage of the mobile phone to watch movies will reduce the lifespan of the battery although the demand for the mobisodes is increasingly significant (Bughin, 2005).
The consumer today are utilizing their mobile phone as if it is their “personal assistant” that includes “photographer”, “entertainer” and so forth making it a trend for big companies like Vodafone to actually snatching the opportunity in offering 1 minute mobisodes in collaboration with Fox Entertainment Group such the mobisode namely 24 (USAToday, 2004).
Multimodality are illustrated through the mobisodes as they have portrayed the temporal composition of television (Kress and Van Leeuwan, 2006, p13) which is supported by Walsh (2006, p.24) who alwaysmaintains about the paradigm shift when we are being bombarded by multimodal text.
In a nutshell, mobisodes are the trend that are rising and willl eventually become one of the main activities during free time. This is true as South Korean can watch the mobisodes up to 90 minutes per day (BBC News, 2008)which certainly prove to us the potential of this mobisodes as an entertainment tool.
References:
BBC News 2008, 'Future of TV:The Production Company', viewed on 12th June 2008 <http://news.bbc.co.uk/2/hi/entertainment/6143350.stm>
Jacques Bughin, 2005, “Mobile broadcasting: red herring or big fish?”viewed 12th June 2008 < http://www.re-thinkingtv.com/downloadessay/1>
Kress & Van Leeuwen 2006, 'Multimodal Discourse: The Modes and Media of Contemporary Communication',John Benjamins Publishing Company, U.S.A.
USAToday, 2004, viewed 12th June 2008, <http://www.usatoday.com/tech/wireless/phones/2004-11-10-tv-for-mobile-phones_x.htm?csp=15>
Walsh M 2006, ‘'Textual shift”: examining the reading process with print, visual and multimodal texts’, Australian journal of language and literacy, vol. 29, no 1, pp. 24-37.
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